An edition of Electronic commerce management for business activities and global enterprises
(2012)
Electronic commerce management for business activities and global enterprises
competitive advantages applications
by In Lee
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"This book addresses the many new emerging ideas and applications in electronic commerce and presents tools and techniques in all aspects of e-commerce development and management in the digital economy"--Provided by publisher.
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Electronic commerce management for business activities and global enterprises: competitive advantages applications
2012, Business Science Reference
in English
1466618000 9781466618008
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Book Details
Table of Contents
Introduction
Introduction to e-commerce in the global economy
Web 2.0
Foundations of e-commerce
Consumer and business sides of e-commerce
B2C e-commerce and C2C e-commerce
B2C online consumer behavior
B2C marketing
B2B e-commerce and e-marketplaces
Mobile commerce
Technology side of e-commerce
Electronic payment
Security and privacy in e-commerce
Web technologies
Emerging trends and issues
Issues, opportunities, and challenges in e-commerce.
Edition Notes
Includes bibliographical references and index.
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- Created February 1, 2012
- 9 revisions
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| January 14, 2023 | Edited by ImportBot | import existing book |
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| February 1, 2012 | Created by LC Bot | Imported from Library of Congress MARC record. |