Insomnia Cookies Opens Its 200th Store In Exton

EXTON, PA — A late-night bakery launched by a Philly college student in 2003 is celebrating the opening of its 200th store in Exton with free cookies to loyal cookie lovers.

From a University of Pennsylvania dorm room to its 200th bakery opening, Philly- and New York-based Insomnia Cookies is celebrating a milestone the founder never imagined.

"When I started the company in my dorm room 18 years ago, never in my wildest dreams did I think I would open 200 stores," said Seth Berkowitz, Founder and CEO of Insomnia Cookies.

"We would not have made it to where we are today without our loyal Insomniacs, whose passion for cookies has solidified Insomnia as the ultimate crave-worthy, late-night bakery, and I cannot wait to see where they help to take the brand in the future," Berkowitz said.

In the past two years, Insomnia has continuously grown its footprint by opening almost 50 locations, with 25 stores opening in the last 12 months, despite navigating the COVID-19 pandemic. The late-night bakery said it considers its employees the company's backbone, hiring more than 1,400 Insomniacs over the last year to continue providing unparalleled service to the community.

The 200th-store event is being marked with a weekend of free cookies for the company's most loyal Insomniacs across the country. From June 25-27, Insomnia Cookies Loyalty Members can receive a free 6-pack of cookies.

Becoming a Loyalty Member is free. Sign-up can be done here.

To redeem their free 6-pack, members can use code CELEBRATE200 for local delivery or pickup, or mention the 200th store celebration and show their loyalty account in-store via the Insomnia Cookies mobile app. There is no purchase minimum to redeem the free 6-pack.

In addition to brick and mortar growth, Insomnia has achieved many more innovative milestones over the past year. The company opened CookieLab, a first-of-its-kind experiential "sweeteasy" in Philadelphia aiming to create the ultimate custom Insomnia treat.

The company also launched CookieMagic, the nation's first "unlimited cookie" membership featuring one free cookie per day and free delivery.

Insomnia Cookies also added vegan cookies to the menu and opened three kosher-certified bakeries in Philadelphia and New York to welcome more Insomniacs to the Insomniac community.

Launched also this year was the Insomnia Shop, Insomnia’s online retail store featuring everything from cookie-scented candles to a milk pong table.

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