This story is from April 5, 2002

Sanjay Bhansali losing sleep over Devdas

MUMBAI: In an age where hard-selling, hype, publicity and promotion seem to be ace cards to winning the rat race in Bollywood, there are some movies that have a magnetic effect on all this right from the moment of its conception.
<arttitle>Sanjay Bhansali losing sleep over <i>Devdas</i></arttitle>
<div class="section1"><div class="Normal">mumbai: in an age where hard-selling, hype, publicity and promotion seem to be ace cards to winning the rat race in bollywood, there are some movies that have a magnetic effect on all this right from the moment of its conception. sanjay leela bhansali''s <span style="" font-style:="" italic="">devdas</span> is one such classic case.and if you think sanjay is pleased about all the effortless self-publicity this movie has generated, you''re sadly mistaken. in fact he''s losing sleep on just this. over-hype and over-exposure. the <span style="" font-style:="" italic="">devdas</span> promo being aired now is another tickling tactic to the audiences'' imagination and curiosity. the director himself would prefer maintaining a low-key and keep a check on the over-exposure of the film... that''s if it''s not over-exposed already. but the way it appears it has already reached the peak... and once you''re there, either you stay atop or slip downwards. and sure he would opt for the former. </div> </div>
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