FOR IMMEDIATE RELEASE Aimee Greenholtz Asam Ahmad Deborah Lake Media Relations/B.A.S.S. Inc 334/ 272-9530 |
THQ AND NICKELODEON SHIP THE RUGRATS MOVIE FOR GAME BOY COLOR
$100 Million Grossing Feature Film Spurs First Ever Rugrats Game Boy Color Game
CALABASAS, Calif.April 12, 1999THQ Inc. (NASDAQ NMS: THQI) is gathering Americas most beloved babies to bring the "The Rugrats Movie" for Game Boy Color to families everywhere. The title, based on Paramount Pictures and Nickelodeons blockbuster $100 million grossing movie hit, ships today and will be available at major retail outlets nationwide for a suggested retail price of $29.99.
Featured in brilliant color, "The Rugrats Movie" will enable kids of all ages to navigate lovable characters such as Tommy, Chuckie, Phil, Lil and Baby Dil as they ride the Reptar Wagon to embark on a series of adventures. "The Rugrats Movie" has 11 action-packed levels plus bonus levels exclusive to the Game Boy Color. The title, which is also compatible with the Nintendo Game Boy and Super Game Boy systems, combines two game play styles into onetraditional platform and racing. Other features include a scoreboard to rank players among other Rugrats characters and passwords to save progress.
"THQ is pleased to present a quality-driven game that transcends age and provides fun for everyone in the family," commented Joseph Adney, vice president of marketing. "Teaming up with a leader of childrens entertainment like Nickelodeon allows THQ to take Americas most cherished characters and incorporate them into a product that lets individuals relive The Rugrats Movie magic again and again."
"Weve had tremendous success with our initial Rugrats games with our THQ partnership," says Steve Youngwood, director, software, publishing and new businesses, Nickelodeon Consumer Products. "In working closely with the creators of the show, THQ and Nickelodeon are thrilled to extend and deliver another true Rugrats experience with this Game Boy Color game."
About Rugrats
Rugrats, the highest rated kids television program in the U.S., is Nickelodeons animated series about life from a babys point of view. The Rugrats are Tommy, the one-year-old hero; his best friend Chuckie; the twins from next door, Phil and Lil; and Tommys bratty cousin Angelica. Whenever adults are around, the Rugrats act like real babies, but when theyre alone, they talk to each other with the vocabulary of five-year-olds. As Tommy and his pals wobble through life, supported by legs not yet used to walking, they show us the world as a baby views and understands it. The Rugrats world is one that exists below our knees; where mundane things turn into grand, comic adventures. Rugrats has won numerous awards including the Emmy, CableAce and Parents Choice Awards.
Rugrats was created by Arlene Klasky, Gabor Csupo and Paul Germain.
Nickelodeon, Rugrats and all related titles, characters and logos are trademarks of Viacom International Inc.
THQ Inc. develops, publishes and distributes interactive entertainment software worldwide for a variety of hardware platforms including PC CD-ROM, and those manufactured by Nintendo and Sony. The THQ Web site is located at www.thq.com.
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