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Exclusive: Tyler Perry's Madea Has Scored Again, This Time in Bookstores
April 19, 2006
Surprise one-man media juggernaut Tyler Perry has conquered another entertainment industry: The 36-year-old actor, director and playwright—who struck box-office gold in 2005 with Diary of a Mad Black Woman, adapted from one of his plays—has delivered a knockout punch in his debut as an author. Just-released numbers from Nielsen BookScan show that Perry's book, Don't Make a Black Woman Take Off Her Earrings, sold more than 25,000 copies after its bow last week. The Riverhead title will debut at No. 2 on tomorrow’s Nielsen BookScan–powered Nonfiction Chart, and at No. 8 on the Overall Chart—right behind John Grogan's runaway bestseller, Marley & Me.
Perry has carefully crafted his success, moving with acuity from plays geared for and marketed toward a church-going, largely female African-American fanbase to an ever-broadening audience. The multi-threat talent’s dress-and-wig–assisted portrayal of 68-year-old grandmother Mabel "Madea" Simmons was a hit in Diary; he followed it up with more of the same in this year’s blockbuster Madea's Family Reunion, which debuted at No. 1 its opening weekend (Feb. 26), grossing $30 million, the highest opening for any weekend of the year to that point. Since then, it has grossed almost $63 million in the United States. Lion’s Gate, which produced and distributed both films, has a deal for six remaining Madea movies.
In Don't Make a Black Woman Take Off Her Earrings, Perry writes in the voice of Madea (whose name is an appropriation of a Southern term of endearment for "mother dear") and gives Madea’s views on topics such as love, marriage, beauty, child-rearing and, no surprise to anyone who has seen Perry's movies, gun care.
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