On Oct. 6, Pierce Brosnan will take on a tougher opponent than any he ever faced playing British superspy James Bond or in his other television and movie roles.
Brosnan has been named ambassador for Lee National Denim Day, a breast cancer research fund raiser organized each year by Lee Jeans, a unit of Greensboro-based VF Corp. (NYSE: VFC).
The annual event is the biggest single-day fund raiser for breast cancer research.
In public service ads, Brosnan will urge men and women to wear denim Oct. 6 and make a $5 donation for breast cancer research.
The annual event raised $8.6 million last year, and has raised more than $60 million in the last 10 years.