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Nielsen Issues Most Popular Lists for 2006
Contacts
Gary Holmes at Nielsen Media Research: (646) 654-8975
Karen Gyimesi at Nielsen Media Research: (646) 654-8631
New York, NY, December 20, 2006 – Several Nielsen media tracking businesses today released a year-end look at the most popular media trends among Americans during 2006. This is the first time the Nielsen companies have released a compilation of “Top 10’s” for the Nielsen brands. Going forward this information will be released publicly on a regular basis. The Nielsen companies, owned by VNU, deliver the most comprehensive media and marketing measurement systems in the world. Media trends monitored by Nielsen include: - Television
- Movies
- Videos
- Music
- Mobile
- Internet
- Books
- Advertising Trends
TELEVISION – from Nielsen Media Research
Top 10 TV Programs - Regularly Scheduled - 2006
Rank \\ Programs \\ Network % of Homes in U.S. (Rating)
1 \\ AMERICAN IDOL-TUESDAY \\ FOX \\ 17.7
2 \\ AMERICAN IDOL-WEDNESDAY \\ FOX \\ 17.2
3 \\ DANCING WITH THE STARS \\ ABC \\ 12.7
4 \\ CSI \\ CBS \\ 12.0
5 \\ DANCING W/STARS RESULTS \\ ABC \\ 11.4
6 \\ NBC SUNDAY NIGHT FOOTBALL \\ NBC \\ 11.1
7 \\ CSI: MIAMI \\ CBS \\ 10.3
8 \\ DESPERATE HOUSEWIVES \\ ABC \\ 10.2 9 \\ HOUSE \\ FOX \\ 10.0
10 \\ DEAL OR NO DEAL-MON \\ NBC \\ 9.8
10 \\ WITHOUT A TRACE \\ CBS \\ 9.8
Source: Nielsen Media Research
Note: Data from Dec 26, 2005 - Dec 17, 2006. Household Ratings include Live and Same Day timeshifted viewing.
Top 10 TV Programs - Single Telecasts - 2006
Rank // Telecast // Network Date Aired // % of Homes in U.S. (Rating)
1 || SUPER BOWL XL || ABC || 2/5/2006 || 41.6
2 || SUPER BOWL POST GAME || ABC || 2/5/2006 || 29.0
3 || ACADEMY AWARDS || ABC || 3/5/2006 || 23.1
4 || ROSE BOWL || ABC || 1/4/2006 || 21.7
5 || GREY'S ANATOMY || ABC || 2/5/2006 || 21.0
6 || FOX NFC CHAMPIONSHIP || FOX || 1/22/2006 || 20.8
7 || AMERICAN IDOL-WED || FOX || 5/24/2006 || 20.5
8 || AMERICAN IDOL-TUES || FOX || 1/24/2006 || 19.6
9 || AMERICAN IDOL-TUES || FOX || 1/17/2006 || 19.3
10 || AMERICAN IDOL-TUES || FOX || 3/21/2006 || 19.2
Source: Nielsen Media Research
Note: Data from Dec 26, 2005 - Dec 17, 2006. Household Ratings include Live and Same Day timeshifted viewing. Excludes telecasts under 5 minutes. Top 10 "Timeshifted" Primetime TV Programs - 2006
Rank || Programs || % Increase in Network Viewership
1 || STUDIO 60 || NBC || 10.9
2 || HEROES || NBC || 9.1
3 || GILMORE GIRLS || CW || 7.9
4 || AMERICA'S NEXT TOP MODEL || CW || 7.7
5 || 30 ROCK || NBC || 7.5
5 || FRIDAY NIGHT LIGHTS || NBC || 7.5
7 || NINE, THE || ABC || 6.7
7 || SUPERNATURAL || CW || 6.7
9 || KIDNAPPED || NBC || 6.6
9 || ONE TREE HILL || CW || 6.6
9 || SMALLVILLE || CW || 6.6
Source: Nielsen Media Research
Note: Data from Dec 26, 2005 - Dec 3, 2006. Percent Increase in viewership is based on difference between Live Household Ratings and Live+7. MOVIES – from Nielsen EDI and Nielsen VideoScan
Top 10 Box Office - All Theatrical - 2006
Rank || Title || Cumulative Total US $ || Open Date
1 || Pirates of the Caribbean: Dead || $423,315,812 || 7/7/2006
2 || Cars || $244,082,982 || 6/9/2006
3 || X-Men: The Last Stand || $234,362,462 || 5/26/2006
4 || The Da Vinci Code || $217,536,138 || 5/19/2006
5 || Superman Returns || $200,081,192 || 6/28/2006
6 || Ice Age: The Meltdown || $195,330,621 || 3/31/2006
7 || Over the Hedge || $155,019,340 || 5/19/2006
8 || Happy Feet || $149,244,791 || 11/17/2006
9 || Talladega Nights: The Ballad || $148,213,377 || 8/4/2006
10 || Casino Royale || $137,501,384 || 11/17/2006
Source: Nielsen EDI
Note: Data from Jan 1 – Dec 17, 2006, US and Canada Only Top 10 Box Office - Animated Movies - 2006
Rank || Title || Cumulative || Total US $ || Open Date
1 || Cars || $244,082,982 || 6/9/2006
2 || Ice Age: The Meltdown || $195,330,621 || 3/31/2006
3 || Over the Hedge || $155,019,340 || 5/19/2006
4 || Happy Feet || $149,244,791 || 11/17/2006
5 || Open Season || $84,303,558 || 9/29/2006
6 || Monster House || $73,661,010 || 7/21/2006
7 || Barnyard || $72,637,803 || 8/4/2006
8 || Flushed Away || $61,607,497 || 11/3/2006
9 || Curious George || $58,360,760 || 2/10/2006
10 || Hoodwinked || $51,224,985 || 1/13/2006
Source: Nielsen EDI
Note: Data from Jan 1 – Dec 17, 2006, US and Canada Only Top 10 Box Office – Documentaries - 2006
Rank || Title || Cumulative Total US $ || Open Date
1 || An Inconvenient Truth || $23,814,997 || 5/24/2006
2 || Deep Sea 3-D || $21,586,668 || 3/3/2006
3 || Dave Chappelle's Block Party || $11,718,595 || 3/3/2006
4 || Roving Mars || $5,342,643 || 1/27/2006
5 || Wordplay || $3,119,555 6/16/2006
6 || Neil Young: Heart of Gold || $1,828,069 || 2/10/2006
7 || Who Killed The Electric Car || $1,678,874 || 6/28/2006
8 || Why We Fight || $1,439,972 || 1/20/2006
9 || The U.S. vs John Lennon || $1,109,146 || 9/15/2006
10 || Leonard Cohen: I'm Your Ma.. || $1,044,254 || 6/21/2006
Source: Nielsen EDI
Note: Data from Jan 1 – Dec 17, 2006, US and Canada Only Top 10 DVD Sales - 2006
Rank || Title || Distributor || Retail Release Date
1 || Harry Potter and the Goblet of Fire || Warner Home Video || 03-07-06
2 || Chronicles of Narnia: The Lion, The Witch, and the Wardrobe || Disney/Buena Vista Home Vid || 04-04-06
3 || Cars || Disney/Buena Vista Home Vid || 11-07-06
4 || Pirates of the Caribbean: Dead Man's Chest || Disney/Buena Vista Home Vid || 12-05-06
5 || Wedding Crashers Warner Home Video || 01-03-06
6 || King Kong Universal Home Ent || 03-28-06
7 || Walk the Line 20th Century Fox Home Ent || 02-28-06
8 || Over the Hedge || Paramount Home Video || 10-17-06
9 || Little Mermaid || Disney/Buena Vista Home Vid || 10-03-06
10 || Chicken Little || Disney/Buena Vista Home Vid || 03-21-06
Source: Nielsen VideoScan
Note: Data from Jan 1 – Dec 10, 2006. Based on unit sales. Does not include sales from Wal-Mart. Most other sellthrough retailers are included. MUSIC – from Nielsen SoundScan and Nielsen BDS
Top 10 Albums - 2006 Rank || Artist || Album || Units Sold
1 || HIGH SCHOOL MUSICAL SOUNDTRACK || 3,480,000
2 || RASCAL FLATTS || ME AND MY GANG || 3,060,000
3 || CARRIE UNDERWOOD || SOME HEARTS || 2,460,000
4 || NICKELBACK || ALL THE RIGHT REASONS || 2,310,000
5 || JAMES BLUNT || BACK TO BEDLAM || 2,060,000
6 || JUSTIN TIMBERLAKE || FUTURESEX/LOVE SOUNDS || 1,950,000
7 || DIXIE CHICKS || TAKING THE LONG WAY || 1,770,000
8 || MARY J. BLIGE || BREAKTHROUGH || 1,750,000
9 || VARIOUS ARTISTS NOW 21 || 1,640,000
10 || BEYONCE || B'DAY || 1,600,000
Source: Nielsen SoundScan
Note: Data from Jan 2 – Dec 10 2006 Top 10 Most Digitally Downloaded Tracks - 2006
Rank || Track || Artist || Units Sold
1 || BAD DAY (ALBUM VERSION)|| DANIEL POWTER || 1,880,000
2 || CRAZY (ALBUM VERSION) || GNARLS BARKLEY || 1,525,000
3 || TEMPERATURE (ALBUM VERSION) || SEAN PAUL || 1,460,000
4 || OVER MY HEAD (CABLE CAR) || FRAY || 1,410,000
5 || UNWRITTEN || NATASHA BEDINGFIELD || 1,320,000
6 || HIPS DON'T LIE || SHAKIRA (Featuring Wyclef) || 1,290,000
7 || DANI CALIFORNIA (ALBUM VERSION) || RED HOT CHILI PEPPERS || 1,200,000
8 || SEXYBACK MAIN VERSION || JUSTIN TIMBERLAKE FEATURING TI || 1,190,000
9 || MOVE ALONG || ALL-AMERICAN REJECTS || 1,180,000
10 || LIPS OF AN ANGEL HINDER || 1,120,000
Source: Nielsen SoundScan
Note: Data from Jan 2 – Dec 10 2006. A digital track may come from an album, a single or a standalone recording. Digital tracks are purchased and downloaded from providers in the U.S., including every major digital music retailer. Top 10 Most Played Songs on the Radio - 2006
Rank || Songs || Artist || # of Times on Radio
1 || Be Without You || Mary J. Blige || 395,995
2 || Unwritten || Natasha Bedingfield || 336,276
3 || Temperature || Sean Paul || 324,555
4 || Me & U || Cassie || 312,073
5 || Hips Don't Lie || Shakira Feat. Wyclef Jean || 308,903
6 || Promiscuous || Nelly Furtado Featuring Timbaland || 292,264
7 || Bad Day || Daniel Powter || 291,256
8 || Check On It || Beyonce Featuring Slim Thug || 290,231
9 || So Sick || Ne-Yo || 277,958
10 || Over My Head (Cable Car) || Fray || 276,601
Source: Nielsen BDS
Note: Data from Jan 1 – Dec 18 2006 MOBILE – from Nielsen RingScan
Top 10 Mastertones - 2006
Rank Artist Title Units Sold
1 || Akon || Smack That || 1,220,000
2 || Justin Timberlake || Sexy Back || 1,130,000
3 || Hinder || Lips of an Angel || 1,090,000
4 || Ludacris || Money Maker (Pharrell Chorus) || 900,000
5 || Jibbs Chain || Hang Low || 870,000
6 || Justin Timberlake || My Love || 780,000
7 || Beyonce || Irreplaceable || 690,000
8 || Lil' Scrappy || Money In The Bank || 580,000
9 || DJ Unk || Walk It Out || 580,000
10 || Bow Wow || Shortie Like Mine 570,000
Source: Nielsen RingScan
Note: Data only available from Sept 3 – Dec 10 2006. Mastertones are ringtones that play 20-30 seconds of the originally recorded song.
INTERNET – from Nielsen//NetRatings and Nielsen BuzzMetrics
Top 10 Web Brands - 2006
Rank || Brand || Total Web Page Views (000) Rounded to Billion
1 || Yahoo! || 354,460,178 || 354.5
2 || MySpace || 250,658,985 || 250.7
3 || Google || 147,678,643 || 147.7
4 || eBay || 143,350,272 || 143.4
5 || MSN/Windows Live || 141,217,768 || 141.2
6 || AOL || 73,064,337 || 73.1
7 || Craigslist || 27,064,482 || 27.1
8 || Nickelodeon Kids & Family Network || 24,702,952 || 24.7
9 || Comcast || 23,490,249 || 23.5
10 || Microsoft || 23,224,640 || 23.2
Source: Nielsen//NetRatings
Note: Data from January 1 – Nov 30, 2006; U.S. Home and Work Top 10 Cited Wikipedia Entries - 2006
Rank || Term || URL || Messages (Index)
1 || Web 2.0 || http://en.wikipedia.org/wiki/Web_2.0 || 206
2 || Steve Irvin || http://en.wikipedia.org/wiki/Steve_Irwin || 161
3 || Mark Foley Scandal || http://en.wikipedia.org/wiki/Mark_Foley_scandal || 142
4 || Blog || http://en.wikipedia.org/wiki/Blog || 147
5 || Ajax || http://en.wikipedia.org/wiki/AJAX || 133
6 || World War II || http://en.wikipedia.org/wiki/World_War_II || 143
7 || Snakes on a Plane || http://en.wikipedia.org/wiki/Snakes_on_a_plane || 126
8 || Meme || http://en.wikipedia.org/wiki/Meme || 132
9 || Wiki || http://en.wikipedia.org/wiki/Wiki || 129
10 || RSS || http://en.wikipedia.org/wiki/RSS_%28file_format%29 || 122
Source: Nielsen BuzzMetrics
Note: Data from Jan 1 – Dec 10, 2006 BOOKS – from Nielsen BookScan
Top 10 Book Sales - Adult Fiction Hardcover - 2006
Rank || Title || Author || Publication Date || Units Sold
1 || FOR ONE MORE DAY || ALBOM, MITCH || 9/1/2006 || 813,000
2 || BEACH ROAD || PATTERSON, JAMES || 5/1/2006 || 459,000
3 || CELL || KING, STEPHEN || 1/1/2006 || 421,000
4 || THE 5TH HORSEMAN || PATTERSON, JAMES || 2/1/2006 || 394,000
5 || TWELVE SHARP || EVANOVICH, JANET || 6/1/2006 || 386,000
6 || CROSS || PATTERSON, JAMES || 11/1/2006 || 371,000
7 || THE DA VINCI CODE || BROWN, DAN || 3/1/2003 || 360,000
8 || DEAR JOHN || SPARKS, NICHOLAS || 10/1/2006 || 359,000
9 || JUDGE & JURY || PATTERSON, JAMES || 7/1/2006 || 330,000
10 || TWO LITTLE GIRLS IN BLUE || CLARK, MARY HIGGINS || 4/1/2006 || 270,000
Source: Nielsen BookScan
Note: Sales from Jan 1 – Dec 10, 2006 Top 10 Book Sales - Adult Non Fiction Hardcover - 2006
Rank || Title || Author || Publication Date || Units Sold
1 || MARLEY & ME || GROGAN, JOHN || 11/1/2005 || 1,307,000
2 || THE INNOCENT MAN || GRISHAM, JOHN || 10/1/2006 || 618,000
3 || YOU: ON A DIET || ROIZEN, MICHAEL F. || 10/1/2006 || 579,000
4 || CESAR'S WAY || MILLAN, CESAR || 4/1/2006 || 507,000
5 || STATE OF DENIAL || WOODWARD, BOB || 10/1/2006 || 465,000
6 || FREAKONOMICS || LEVITT, STEVEN D. || 5/1/2005 || 423,000
7 || THE AUDACITY OF HOPE || OBAMA, BARACK || 10/1/2006 || 402,000
8 || THE WORLD IS FLAT || FRIEDMAN, THOMAS L. || 4/1/2006 || 400,000
9 || I FEEL BAD ABOUT MY NECK || EPHRON, NORA || 8/1/2006 || 367,000
10 || CULTURE WARRIOR || O'REILLY, BILL || 9/1/2006 || 358,000
Source: Nielsen BookScan
Note: Sales from Jan 1 – Dec 10, 2006 Top 10 Audio Book Sales - Includes Adult and Juvenile - 2006
Rank || Title || Author || Publication Date || Units Sold
1 || YOUR BEST LIFE NOW || OSTEEN, JOEL || 10/1/2004 || 44,000
2 || COMPLETE SPANISH: THE BASICS || LIVING LANGUAGE || 7/1/2005 43,000
3 || MARLEY & ME || GROGAN, JOHN || 11/1/2005 || 35,000
4 || THE DA VINCI CODE (UNABRIDGED) || BROWN, DAN || 3/1/2006 || 35,000
5 || INSPIRATION || DYER, WAYNE W. || 2/1/2006 || 26,000
6 || BEACH ROAD || PATTERSON, JAMES || /2006 || 25,000
7 || THE DA VINCI CODE (ABRIDGED) || BROWN, DAN || 3/1/2006 || 25,000
8 || THE WORLD IS FLAT || FRIEDMAN, THOMAS L. || 4/1/2006 || 25,000
9 || JUDGE & JURY || PATTERSON, JAMES || 7/1/2006 || 25,000
10 || LEARN IN YOUR CAR SPANISH LEVEL 1 || RAYMOND, HENRY N || 3/1/2003 24,000
Source: Nielsen BookScan
Note: Sales from Jan 1 – Dec 10, 2006 ADVERTISING – from Nielsen Monitor-Plus and Nielsen Product Placement
Top 10 Advertisers – by U.S. Spending on Traditional Media - 2006
Rank || Advertisers || Ad $ Spent || 05 vs 06 % Change
1 || Procter & Gamble Co. || $2,903,645,851 || 2.91
2 || General Motors Corp. || $1,953,993,498 || -15.72
3 || AT&T Inc. || $1,440,567,658 || 46.75
4 || Ford Motor Co. || $1,429,333,335 || 13.19
5 || Daimlerchrysler AG || $1,299,331,574 || -5.63
6 || Time Warner Inc. || $1,165,728,375 || -11.74
7 || Verizon Communications Inc. || $1,131,024,907 || 19.96
8 || Toyota Motor Corp. || $1,087,515,526 || 14.50
9 || Altria Group Inc. || $1,038,685,970 || -0.69
10 || Walt Disney Co. || $1,028,170,671 || 1.33
Source: Nielsen Monitor-Plus
Note: Data from Jan 1-Oct 31, 2006. Based on spending estimates in the following media: Network TV, Cable TV, Spot TV, Syndicated TV, Hispanic TV, Nat’l/Local Magazine, Network/Spot Radio, Outdoor, FSI (CPGs only), Nat’l/Local Newspapers (display ads only), Nat’l/Local Sunday Supplements.
Top 10 Advertisers by U.S. Spending – ONLINE - 2006
Rank || Company || Ad $ Spent Online
1 || GUS Plc || $ 659,121,200
2 || Vonage Holdings Corp || $ 294,882,000
3 || Netflix, Inc. || $ 242,549,800
4 || NexTag, Inc. || $ 232,199,900
5 || Verizon Communications, Inc. || $ 183,073,200
6 || United Online, Inc. || $ 178,519,800
7 || Monster Worldwide, Inc. || $ 108,445,000
8 || Time Warner Inc. || $ 105,595,200
9 || InterActiveCorp || $ 101,679,500
10 || Apollo Group, Inc. || $ 91,067,100
Source: Nielsen//NetRatings AdRelevance
Note: Data from Jan 1-Nov 30, 2006. Top 10 Brands: Product Placement, Broadcast Network TV - 2006
Rank || Brand || Total # of Occurences
1 || COCA-COLA SOFT DRINKS || 3346
2 || CHEF REVIVAL APPAREL || 1592
3 || NIKE APPAREL || 1245
4 || 24 HOUR FITNESS FITNESS CTRS-CLUBS || 858
5 || CHICAGO BEARS FTBL TM || 600
6 || CINGULAR WIRELESS TELEPH SVCS-WIRELESS || 532
7 || STARTER APPAREL || 494
8 || DELL COMPUTER SYS || 494
9 || SLS ELECTRONIC EQUIP SPEAKERS || 489
10 || NIKE SPRT FTWR || 471
Source: Nielsen Product Placement
Note: Data from Jan 1 – Dec 12, 2006 Top 10 Programs: Product Placement, Broadcast Network TV - 2006
Rank || TV Program Network || Total # of Occurrences
1 || AMERICAN IDOL || FOX || 4086
2 || AMAZING RACE || CBS || 2790
3 || EXTREME MAKEOVER HOME EDITION || ABC || 2701
4 || THE BIGGEST LOSER || NBC || 2405
5 || AMERICAS NEXT TOP MODEL || UPN/CW || 2309
6 || HELLS KITCHEN || FOX || 1909
7 || THE APPRENTICE || NBC || 1831
8 || KING OF QUEENS || CBS || 1742
9 || ROCK STAR SUPERNOVA || CBS || 1609
10 || BIG BROTHER 7 || CBS || 1591
Source: Nielsen Product Placement
Note: Data from Jan 1 – Dec 12, 2006
Additional Media Contacts
Nielsen Media Research: Brandi Preston, 646.654.8391
Nielsen EDI: Michael Marcell, 323.860.4670
Nielsen VideoScan: David Hoffman, 323.817.1526
Nielsen SoundScan/BDS/RingScan: Anna Loynes, 213.639.6167
Nielsen//NetRatings: Suzy Bausch, 408.941.2965
Nielsen BuzzMetrics: Sandra Parrelli, 646.654.7772
Nielsen BookScan: Cara Milo, 914.684.5505
Nielsen Monitor-Plus & Product Placement: Laura Czaja, 646.654.8681
About Nielsen Media Research
VNU is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research and Nielsen Entertainment), business publications (Billboard, The Hollywood Reporter, Computing, Intermediair) and trade shows. The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. VNU employs 42,000 people.
For more information, please visit the VNU website at: www.vnu.com
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