NEW YORK, NY (February 27, 2008)—Winners of the 2007 Magazine Publishers of America (MPA) Digital Awards were announced today at the fourth annual Magazines 24/7 Digital Conference in New York City. The MPA Digital Awards, currently in its second year, honor excellence and innovation of magazine brands on all digital platforms in 12 categories. The awards were presented by
superstar podcaster Mignon Fogarty, creator and voice of “Grammar Girl.”
The winners and finalists are as follows:
WEBSITES OF THE YEAR
The “Website of the Year” category recognizes excellence and innovation in content, design, functionality and usability in five sub-categories.
Website of the Year:
News & Social Topics / Business & Finance
Recognizes overall excellence and innovation in content, design, functionality and usability in magazine websites that focus primarily on general news, social topics, business or finance
Winner: TIME.com
2nd Place: BusinessWeek.com
3rd Place: Slate Magazine
Website of the Year:
Fashion / Beauty
Recognizes overall excellence and innovation in content, design, functionality and usability in magazine websites that focus primarily on fashion and beauty topics
Winner: Style.com
2nd Place: InStyle.com
3rd Place: ShopVogue.TV
Website of the Year:
Entertainment
Recognizes overall excellence and innovation in content, design, functionality and usability in magazine websites that focus primarily on the entertainment industry (film, tv, music, celebrities)
Winner: PEOPLE.com
2nd Place: EW.com
3rd Place: TVGuide.com
Website of the Year:
Sports
Recognizes overall excellence and innovation in content, design, functionality usability in magazine websites that primarily focus on professional and recreational sports
Winner: SI.com
2nd Place: Runner’s World
3rd Place: Bicycling.com
Website of the Year:
Service / Lifestyle
Recognizes overall excellence and innovation in content, design, functionality and usability in magazine websites that primarily focus on regional living, food, home, entertaining, family, health, or hobbies
Winner: nymag.com
2nd Place: ConsumerReports.org
3rd Place: dwell.com
MAGAZINE BLOG OF THE YEAR
Recognizes creativity, voice, writing style, the use of hyperlinks and comments to encourage conversation
Winner: nymag.com “Daily Intelligencer”
2nd Place: Wired.com “Danger Room”
3rd Place: Self.com “Eat Like Me”
BEST ONLINE VIDEO – STANDALONE
Recognizes creativity and content in a magazine’s standalone online video. The video must be original content created by the magazine
Winner: Slate V “Justice Scalia Joins 24”
2nd Place: National Geographic Magazine “Gorilla Massacre”
3rd Place: Fine Woodworking “Teaching Stradivarius”
BEST ONLINE VIDEO – SERIES
Recognizes creativity and content innovation in a magazine’s online video series. The series must be original content created by the magazine
Winner: Newsweek.com “Voices of the Fallen”
2nd Place: ConsumerReports.org “Crash Tests”
3rd Place: Technology Review Documentaries
BEST PODCAST SERIES
Recognizes creativity and content innovation in a magazine’s podcast series
Winner: NewYorker.com Fiction Podcast
2nd Place: Newsweek.com “Newsweek On Air”
3rd Place: Discover Magazine “Vital Signs”
BEST MOBILE STRATEGY
Recognizes innovative and effective use of the mobile original content, applications, wallpapers, ringtones, etc.
Winner: Bicycling “GPS Rides Tool”
2nd Place: Car and Driver Mobile
3rd Place: InStyle.com’s Mobile Application
BEST ONLINE COMMUNITY
Recognizes the innovative and effective use online social networks, forums, chat rooms, user-generated content and other interactive features that engage readers
Winner: FanNation.com from SI.com
2nd Place: Epicurious.com “My Epi”
3rd Place: National Geographic Magazine “Your Shot”
BEST WEB-ONLY TOOL
Recognizes the best web-only applications that facilitate user-customizable content
Winner: National Geographic Magazine “Your Shot Jigsaw Puzzles”
2nd Place: SI.com “mySI”
3rd Place: WineSpectator.com “Wine Ratings Search”
The Magazines 24/7 Digital Conference is two-day event taking place February 27-28 in New York City.
The first day of Magazines 24/7, themed “Building Audiences, Building Brands,” features keynote presentations from Jordan Hoffner, Head of Premium Content Partnerships, YouTube; Owen Van Natta, Chief Revenue Officer, Facebook; and mobile expert Gunnar Garfors, Director of Development, NRK (Norway Broadcasting Corporation). The second day of Magazines 24/7 focuses on legal, legislative and regulatory developments that impact magazines in the digital space.
The MPA Digital Awards website is www.magazine.org/digitalawards. View highlights from the Magazines 24/7 conference at www.magazine.org/digitalconference.