BET Networks, a division of Viacom Inc. (NYSE: VIA and VIA.B), is the leading provider of media and entertainment for African Americans and consumers of Black culture globally. The primary BET cable network reaches more than 87 million households and can be seen in the United States, Canada and the Caribbean. BET Digital Networks – BET J, BET Gospel, and BET Hip-Hop – are brands that combine to serve a broader and more diverse audience than the core network. BET.com is the #1 Internet destination for the target audiences. BET Mobile delivers music, gaming, and video content to the target audiences on wireless devices across virtually all service providers. BET Event Productions is a full-scale event management and production company with festivals and live events spanning the globe. BET International delivers BET content to the consumers of Black culture around the world.
BET Networks inspires its audiences to make a difference in their lives and communities with a broad and impactful pro-social agenda. BET Networks’ pro-social initiatives help raise awareness about AIDS and obesity and shed light on the legendary contributions African Americans have made to this world. Programs include Touch BET, Rap-It-Up, Speak Now, the BET Foundation and A Healthy BET.
LAUNCH DATE: January 25, 1980
HEADQUARTERS: One BET Plaza • 1235 W Street NE • Washington, DC • 20018 • (202) 608-2000
EMPLOYEES: 417
SENIOR EXECUTIVE STAFF:
Debra L. Lee - Chairman & Chief Executive Officer
Scott Mills - President & Chief Operating Officer
Louis Carr - President, Broadcast Media Sales
Reginald Hudlin - President, Entertainment
Michael Pickrum - Chief Financial Officer
Denmark West - President, Digital Media Group
Paxton Baker - EVP & GM, BET J & Digital Networks
Stephen Hill - EVP, Entertainment Programming, Music & Talent
Byron Marchant - EVP, CAO & General Counsel
Byron Phillips - EVP, Entertainment
Janet Rollé - EVP and Chief Marketing Officer
Michael Armstrong - SVP, BET International
Jeanine Liburd - SVP, Corporate Communications and Public Affairs
Alvin Bowles - SVP, Integrated Marketing
Tom Reynolds - VP, Chief of Staff