Company Overview
1325 Avenue of the Americas
New York, NY 10019
United States
Founded in 1898
Key Executives
Key developments for undefined (undefined)
William Morris Agency Inc. announced the creation of Agency 3.0. The new agency combines WMA's deep entertainment expertise with the award-winning creativity and experience of the founding team to assist clients in designing, implementing and monetizing their digital media strategies. One part digital technology leader, one part next generation marketing agency, one part strategic content developer, Agency 3.0 is designed to go beyond the scope of traditional agencies by serving clients in this new world of mobility, convergence and digital entertainment.
Immersive Media Corp. has advanced its Advertising and Entertainment Strategy in a milestone partnership with the William Morris Agency Inc. (WMA) Digital Department to develop, implement and deliver worldwide media and entertainment services. IMC's technology enables entertainment content owners and studios to introduce a new interactive, Immersive Video platform that enriches their digital media strategy. The relationship will also extend to contract negotiations, identification of potential strategic partners, and consulting services concerning the development and implementation of Immersive Media's multi-platform technology in the areas of web-based advertising, entertainment and commerce.
RoyaltyShare, Inc. announced that it has received $5 million in its series B round of funding led by Trident Capital on April 30, 2007. The company expects to raise additional funding from strategic investors. On October 22, 2007, the company raised additional $4 million from Bertelsmann Digital Media Investments and Trident Capital. The company has raised total gross proceeds of $9 million in this round. As part of the round Richard Sarnoff of Bertelsmann Digital Media Investments will join the company's board of directors.
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September 26, 2008 |
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