Union-Tribune Sandy Alderson, long a key aide to Bud Selig, is back building one franchise.

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OPS attract

Alderson changed game by changing how players are judged

By Chris Jenkins  
STAFF WRITER

In no uncertain terms, the NFL's TV ratings told baseball it was no longer the most popular game, that it was neither exciting nor powerful enough. The NBA's 24-second clock further illustrated that baseball wasn't fast enough to stay in America's ever-dwindling attention span.

By Tom Krasovic  
STAFF WRITER

Fall down. Get up. Figure out what to do next time and knock down the other guy. That's how it's done in major league baseball, if you wish to survive.

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Baseball Commissioner Bud Selig is widely regarded as a good soul with better intentions, but without clout, more of a singles hitter. Meet the new boss. So much for playing small ball. Selig, with Congress taking a lead on him heading into the bottom of the ninth inning of the steroid game, has decided to swing for the fences.

By Ed Zieralski
STAFF WRITER

BISHOP – When Alpine's Steve Callanan arrived at Doc and Al's Resort at Lower Twin Lake for the Eastern Sierra Opener in 1997, his buddies surprised him with a banner.