Amazon’s new IMDb Freedive service streams ad-supported movies and TV shows in the US

Amazon-owned IMDb launched a new movie streaming platform today called Freedive, and it’s basically Prime Video Lite. The ad-supported service is available from today in the US on the web, and via Amazon’s Fire TV devices.

Amazon-owned IMDb launched a new movie streaming platform today called Freedive, and it’s basically Prime Video Lite for film buffs.

The service offers Hollywood movie titles like Awakenings, Foxcatcher, Memento, Monster, Run Lola Run, The Illusionist, The Last Samurai, and True Romanceand TV shows like Fringe, Heroes, The Bachelor and Without a Trace.

If a title is available to stream on the new service, you’ll see a “Watch for free on IMDb Freedive” button on IMDb’s desktop site that will launch the movie or show on your computer. However, the site’s search engine doesn’t have a filter for Freedive titles in its database just yet.

The company makes it clear in the FAQ section that you can’t purchase movie titles, or pay a fee to get rid of ads as of now.

We first heard about Amazon’s plans to offer a free streaming video service back in August 2018. It was slated to launch a week after the report surfaced, but it’s taken until now to officially launch. It’ll rival Roku’s ad-supported service in the US, and give Amazon a chance to bring in more revenue through advertising.

The company said its existing video content – trailers, interviews, and original short series – will be integrated into the new service. Earlier this week, media software company Plex also announced that it’ll offer ad-supported content later this year.

You can check out IMDb Freedive here.

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