PJ Richardson, ECP at Laundry in LA: “The concept, design, and animation on this spot was a collaboration between our team and the creatures at Adobe’s agency Pereira O’dell. The team was worldwide from London to Buenos Aires, and included both our SF and LA offices.

“The creative challenge was explaining what synesthesia is while doing so in a way that felt authentic to Billie’s vibe, yet up to creative par for everything Adobe represents as a set of tools.

“Ultimately we landed on flat colorful yet somehow dark illustration and cel animation because it felt the most authentic to her conversational voice. It also got us around the problem of showing completely different concepts like cookies, streamers and mixing colors photographically which would have been confusing to shoot.”

Client: Adobe
Agency: Pereira O’dell
Production/animation: Laundry