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netflix.com
VS. August 2023
netflix.com
watch netflix movies & tv shows online or stream right to your smart tv, game console, pc, mac, mobile, tablet and more.
Global Rank
#29
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Verify your website's traffic and engagement metrics by connecting to Google Analytics
Total Visits
1.5B
Bounce Rate
34.44%
Pages per Visit
4.35
Avg Visit Duration
00:05:41
- Company
- Netflix, Inc.
- Year Founded
- 1997
- Employees
- > 10001
- HQ
- United States, California, Los Gatos
- Annual Revenue
- > $1B
netflix.com Ranking
Website ranking helps evaluate the value of a business. Over the last three months, netflix.com's global ranking has increased from 27 to 29.
netflix.com Traffic and Engagement Analysis
netflix.com's traffic has decreased by 3.29% compared to last month (Desktop). Click below to reveal how well netflix.com meets visitor expectations and captures their interest.
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
1.5B
Last Month Change
3.29%
Bounce Rate
34.44%
Pages per Visit
4.35
Avg Visit Duration
00:05:41
Total Visits Last 3 Months
Compare netflix.com to:
Geography & Country Targeting
Which countries sent the most traffic to netflix.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to netflix.com - click below to discover all countries
Top Countries
United States
23.58%7.42%
United Kingdom
5.54%1.09%
Brazil
5.06%12.87%
Canada
4.63%1%
France
4.34%5.63%
Others
56.84%
netflix.com Audience Demographics
Audience composition can reveal a site's current market share across various audiences. netflix.com's audience is 51.49% male and 48.51% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female48.51%
- Male51.49%
Similar Sites & netflix.com Competitors
Reveal netflix.com top alternatives and find potential or emerging competitors. imdb.com is the website with the highest similarity score to netflix.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
netflix.com Top Marketing Channels
The top traffic source to netflix.com is Direct traffic, driving 91.76% of desktop visits last month, and Organic Search is the 2nd with 7.07% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
netflix.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to netflix.com (Desktop, worldwide)
Organic vs. Paid
Organic99.96%
Paid0.04%
Top Keywords
netflix47.4MVOL: 51,019,140$0.73netflix login1.7MVOL: 1,659,240$0.95넷플릭스1.1MVOL: 688,020$0.98net584KVOL: 1,755,620$0.38ネットフリックス578.7KVOL: 407,910$--17K OthersSee more
Total Keywords17K
netflix.com Referral Traffic
The top referral sites sending desktop traffic to netflix.com.
Category Distribution
Streaming & Online TV
75.22%Programming and Developer Software
2.99%Arts and Entertainment - Other
2.3%Computers Electronics and Technology - Other
2.27%News & Media Publishers
2.26%Other
14.96%Top Referrals
Display Advertising Traffic to netflix.com
Analysis of the top publishers sending traffic to netflix.com. Currently, there are 66 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
28
Size
300x250
Active Days
22
Size
300x250
Active Days
20
Size
300x250
See more display ads with a free trial
See moreOutgoing Links from netflix.com
netflix.com is sending desktop traffic to 269 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
28.77%Streaming & Online TV
14.4%Computers Electronics and Technology - Other
11.66%Search Engines
10.19%Telecommunications
4.48%Other
30.5%
Social Media Traffic to netflix.com
netflix.com gets most of its social media traffic from Youtube, followed by Facebook and Linkedin (Desktop). Engaging audiences through Twitter may reveal new opportunities
Social Networks
54
Social Network Distribution