When News Corporation completes the separation of its news and entertainment divisions in a few months' time, the latter will be known as 21st Century Fox. That much we knew back in April, but now we're getting a look at the soon-to-be-independent company's logo. Essentially, it's a modern, flat, ultra-simple take on the Twentieth Century Fox logo seen for decades ahead of Star Wars, Alien, and other hits (the production studio will hold onto its current name and iconic logo). There's no brass accompaniment here; instead, the short animation includes an ambient audio track and some "futuristic" beeps and boops.

Murdoch revealed the new visual identity in a memo to employees today, claiming the logo "serves as a powerful symbol of the inspiration and high bar set by our company. Like our name, the logo reflects the rich creative heritage of Twentieth Century Fox and signals the promise of the 21st century and our restless drive toward the future." The two spotlights are a clear callback to that heritage, though we're glad this won't be appearing at the movie theater anytime soon. .