Local Media, KFMB Stations announce joint-operating agreement

Two of the area’s digital and broadcast companies joined forces Monday, announcing a joint-operating agreement that “preserves local ownership and operation of San Diego’s top-rated radio stations,” according to a statement.

Local Media San Diego, LLC, and KFMB Stations made the deal public Monday. The agreement makes the entity the largest local radio broadcasting platform in San Diego.

Stations like Local Media’s Magic 92.5 and 91X will now be affiliated with KFMB Stations’ 100.7 JACK FM and AM 760 KFMB.

“We’re excited to finalize this agreement with the KFMB Stations’ radio group,” Gregg Wolfson, vice president and general manager at Local Media San Diego, said in a statement. “With both organizations focused exclusively on the San Diego market, this partnership gives us the resources to deliver even more localized programming, events, contests and promotions to our advertising partners and the San Diego community.”

The two entities will go under the name SDLocal, with a market reach of about 1.5 million listeners.

“Local, independent broadcast companies are facing increased pressure from national competitors, but they can’t rival our years of experience serving San Diego,” said Elisabeth Kimmel, owner and president of Midwest Television, licensee of the KFMB Stations. “I’m eager to put our combined experience and assets to work for our customers across the region.”