Latest News

CAMPAGNOLA CREMASCA, Italy (BRAIN) — Deda Elementi parent company Dedaindustrie S.r.l. named SpinCycle LLC the North American OEM sales agency for the component and Dedacciai tubeset company.

DETROIT (BRAIN) — E-bike brand Benno Bikes will utilize Bloom as a development and marketing center for its U.S. operations, tapping into the platform's support, logistics, and future brand development services.

SAN FRANCISCO (BRAIN) — Registry service Bike Index released a free iOS app to make it easier for registration and for law enforcement to use. Through the app, cyclists can create an account to register one or more bicycles from anywhere in the world.

WASHINGTON (BRAIN) — The U.S. Trade Representative published a Federal Register Notice on Wednesday concerning the Section 301 tariffs on China but it's still unclear whether existing bike products will continue to receive exclusions as the May 31 deadline for ending all exclusions approaches.

Kersten, in high-vis apparel, announced the Las Vegas show at the NBDA Summit Wednesday.

BENTONVILLE, Ark. (BRAIN) — The industry will return to Las Vegas for a trade show for the first time since the 2017 when CABDA hosts its West event in the Nevada city next March.

Cleveland elected officials, labor unions and leaders of the North Shore Labor Federation.

NEW YORK (BRAIN) — REI union members at the SoHo store will hold a rally Thursday to demand that the co-op sign a letter of commitment to reach a contract by the end of the year.

BANNER ELK, N.C. (BRAIN) — JC Lakey didn’t hesitate when asked his reaction Monday morning to Kona Bicycles’ founders reacquiring the brand from private equity-backed Kent Outdoors. 

Turns out there are a lot of details to work out when acquiring and relaunching a global bike brand. Here are some takeaways.

Kona founders Jake Heilbron and Dan Gerhard shared this letter to the industry with BRAIN readers on Monday.

(BRAIN) — The founders of Kona Bicycles have repurchased the brand they sold to private equity-backed Kent Outdoors in December 2021. 

DT Swiss photo.

OBORNIKI, Poland (BRAIN) — DT Swiss is now assembling all its forks, shocks, dropper posts and remote levers at its DT Swiss Polska Sp. facility in Poland. Previously the assembly was done at the company's facility in Taichung, Taiwan.

The legislation now goes to the Senate.

WASHINGTON (BRAIN) — The House of Representatives approved the bipartisan Setting Consumer Standards for Lithium-Ion Batteries Act on Wednesday that would establish a federal safety standard for rechargeable lithium-ion batteries in mobility devices like e-bikes and e-scooters.

PeopleForBikes says the industry needs 'clarity and relief' on the proposed new tariffs
Biden on Tuesday after signing a document related to the China tariffs. (Photo by Demetrius Freeman/The Washington Post via Getty Images)

WASHINGTON (BRAIN) — It's unclear if the Biden administration's proposed steep increases in tariffs on Chinese EVs will affect the bike industry.

BRAIN's Weekly Survey

Retailers, how is your bicycle inventory?

New Product

GOLDEN, Colo. (BRAIN) — Carbs Fuel, which released a high carbohydrate energy gel last year, has followed up with a new drink mix.