Best Betting Sites: 10 Top Football Bookmakers in the UK Ranked - June 2024

Best Online Bookmakers UK - Top Ranked Bookies for Football June 2024

Betfred

£50 IN FREE BETS, WHEN YOU BET £10

New Customers Only

Claim Offer

New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

Betano

Euros 2024 - Get £10 for each game that England Win

New Customers Only

Claim Offer

18+ New customers only. Opt in, bet £10 on sports which settles before 20:00 on 16.06.2024. Get a £10 Free Bet for EURO 2024 for each game England wins, up to £60 in Free Bets (odds 1/1+); which expire 3 days after accreditation. No cash-out. Card and Apple Pay payments only. Click for T&Cs. GambleAware.org . Please gamble responsibly.

talkSPORT BET

Euro 2024 – Get £30 in Free Bets

New Customers Only

Claim Offer

18+ New customers only. Opt in via mobile & bet £10+ on any sports at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply, see below. GambleAware.org | Please gamble responsibly.

bet365

Bet £10 Get £30 in Bet Credits

New Customers Only

Claim Offer

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. The bonus code 365GOAL can be used during registration, but does not change the offer amount in any way.

Sky Bet

£30 IN FREE BETS WHEN YOU PLACE ANY BET

New Customers Only

Claim Offer

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. FREE BETS EXPIRE AFTER 30 DAYS. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. 18+. GambleAware.org

BoyleSports

Bet £10 Get £25 in free bets + £10 Casino Bonus + £5 FREE BET EVERY TIME YOUR TEAM WINS when you bet 20 on them to win the Euros

New Customers Only

Claim Offer

18+. New UK customers (Excluding NI) only. £35 in FREE Bets (FB) as £25 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply. 18+. Online & in-shop at the counter BoyleXtra cardholders only. Min Odds of (1/2). Place £/€20 or more on any Euro 2024 Outright Winner bet from 03/06/2024 until 20:00 14/06/2024. Does not apply to each way bets. Receive a £/€5 free bet each time your team wins. 90 minutes only. Free Bet will be uploaded the following day and will expire 7 days later. First qualifying bet only. Offer applies to single outright winner bets only. Free Bets, cashed out or voided bets will not qualify. Acc & Payment restrictions. T&Cs apply. Full T&Cs

Unibet

Money Back as A Bonus up to £40 if your first bet loses + £10 Casino bonus

New Customers Only

Claim Offer

18+. GambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.

BetVictor

Get £30 in Free Bets When you bet £10 on EURO 2024

New Customers Only

Claim Offer

18+. New customers only. Opt in, bet £10  on the UEFA Euro 2024 Cup at minimum 1/1 odds. No cash out. Get £30 in Free Football Bets. Free Bets expire in 7 days. Debit card / Apple Pay payments only. Offer valid from 15:00 UK Time on 11.06.2024 until 20:00 UK time on 14.07.24. Debit card / Apple Pay payments only. T&Cs apply, gambleaware.org | Please gamble responsibly

10bet

100% up to £50 Welcome Bonus

New Customers Only

Claim Offer

New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

BetMGM

Bet £10 Get £40 in Free Bets

New Customers Only

Claim Offer

New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply.

Tote

Bet £10 Get £30 in Free Bets + 50 Free Spins

New Customers Only

Claim Offer

New customers online only. Eligibility restrictions apply. Only valid with code B10G30PLUS50FS on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £10 Tote Credit, £20 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.

SpreadEx

Bet £10 Get £40

New Customers Only

Claim Offer

Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. GambleAware.org

Paddy Power

£50 IN BET BUILDER BETS WHEN YOU STAKE £10 ON FOOTBALL

New Customers Only

Claim Offer

New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.

Parimatch

Euros 2024 - Bet £10 Get £40

New Customers Only

Claim Offer

18+ New customers only. Opt in, bet £10 (odds 2.00+) within 3 days of registration. No cash out. Get 4x£10 free bets on EURO 2024 set markets, which expire at 20:00 UK time on 14/07/2024. Offer is valid until 10:00 UK time on 08/07/2024. Selected payment methods only. Full T&Cs Apply. GambleAware.org | Please gamble responsibly

Coral

Get A £20 Free Bet When You Bet £5 On Football

New Customers Only

Claim Offer

18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply

Ladbrokes

£20 In Free Bets Ker-ching When You Bet £5 On Football

New Customers Only

Claim Offer

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

BetUK

Bet £10, Get £30 in Free Bets

New Customers Only

Claim Offer

T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ GambleAware.org.

Luckster

Bet £10 Get a £10 Free Bet

New Customers Only

Claim Offer

18+. UK&IE New customers only. Min. deposit £10. One Free bet token will be awarded once you have made your first deposit and have bet £10 with min odds of 1/1 (2.00) or higher. This bet must be settled within 14 days of bet placement to qualify for the welcome free bet offer. The Free bet can only be used on a coupon with total odds of (4/5)or higher. System bets such as a Trixie, Yankee, “Lucky” Bet etc will not be eligible. T&Cs apply.

Betfair

Get £40 In Free Bets When you place a £10 bet on Sportsbook

New Customers Only

Claim Offer

Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £40 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.

LiveScore Bet

BET £10 GET £20 IN FREE BETS + FREE £5 BET BUILDER, WHEN YOU PLACE A £5 BET BUILDER

New Customers Only

Claim Offer

New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. Full TC's Apply. †Place 1st cash bet builder on selected UEFA EURO 2024 matches. Min odds 2/1. Free Bet: use in 7 days on Bet Builder only. Stakes not returned. Full TC's Apply. Bet Responsibly. GambleAware.org . 18+.

Virgin Bet

BET £10, GET £20 IN FREE BETS + Free £5 Specials Bet WHEN YOU BET £5 ON ANY ENGLAND SPECIAL

New Customers Only

Claim Offer

New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. T&Cs apply. †1st single cash specials bet on the Selected EURO 2024 matches. Min odds EVS. Free Bet: accept via pop-up within 24 hours of qual, use in 7 days on Specials only. Stakes not returned. Bet Responsibly. GambleAware.org 18+. Full TC’s Apply.

William Hill

Bet £10 Get £40 (Mobile Only)

New Customers Only

Claim Offer

18+. Play Safe. From 00:01 on 18.10.2022. 4x £10 free bets. Free bets expire after 30 days. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

William Hill

Bet £10 Get £30 (Desktop Only)

New Customers Only

Claim Offer

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad Full T&Cs

Betway

£30 Matched Free Bet if your first Acca loses + 100 Free Spins on Gold Blitz

New Customers Only

Claim Offer

New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org . Bet the Responsible Way. Full terms apply.

Mr. Play

Bet £10 Get £15

New Customers Only

Claim Offer

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

CopyBet

Bet £10 Get £50

New Customers Only

Claim Offer

Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £10, have 1.9 or greater odds and must be settled within 7 days of sign-up. 5 Free bets which must be placed with a min odds of 2 include: 1 x £10 Free bet on any Pre-match Football game (single); 1 x £10 Free Bet for Horse Racing (single); 1 x £10 Free Bet for Acca (min 2 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 3 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 4 selections) Bet on any sport. Max payout – £500. 7 day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. GambleAware.com Full T&Cs

SBK

Get £10 Get £30 in Free Bets

New Customers Only

Claim Offer

New UK customers only. Min £10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 to get £30 in Free Bets. For new Ireland and Malta customers only. Place a bet of €10 at min odds of 1.5 to get €40 in Free Bets. Free bets are credited upon settlement of qualifying bets. Distribution of Free Bets may vary depending on territory. 18+. GambleAware.org. Full T&Cs apply. #ad

Rhinobet

Bet £25 Get a £10 Free Bet

New Customers Only

Claim Offer

18+. New customers only. min. odds Evs. Customers must residents of the UK/IE. Sign Up using the promo code b25g10fb and make a minimum deposit of £25. Place a minimum £25 bet on any selection with minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. To qualify you must bet a minimum £25 in the promotional period and within 24 hours of Sign Up. Free bet credits will be subject to an expiry period of 7 days from date of issue. Rhino’s Terms & Conditions apply to this promotion. Full T&Cs

Zetbet

Bet £10 Get a £10 Free Bet

New Customers Only

Claim Offer

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Bzeebet

Bet £10 Get £10 Free bet

New Customers Only

Claim Offer

18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. GambleAware.org. T&Cs Apply. Full T&Cs

Matchbook

Bet £50 on Group Stage Games & Get £50 in Free Bets for the Knockout Stage

New Customers Only

Claim Offer

New Customers Only. Sign up using Bonus Code: GET50. To qualify for free bets, the new user must place and settle £50 on Matchbook Exchange markets only. The user must bet on at least 4 different events to qualify. T's and C's Apply. Gamble Aware. 18+. Full T&Cs

kwiff

Bet £10 Get a £30 Surprise Bet

New Customers Only

Claim Offer

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.

NetBet

Bet £5 on a Bet Builder Get £10 Free Bet

New Customers Only

Claim Offer

18+. MIN ODDS 3/1 (4.00), MIN 3 SELECTIONS. FREE BET VALID FOR 7 DAYS. CUSTOMERS WILL QUALIFY FOR THE FREE BET ONCE THEIR FIRST £5 QUALIFYING BET BUILDER ON SPORTS HAS BEEN PLACED AND THEN SETTLED ON THE ACCOUNT. T&C APPLY. GambleAware.org Full T&Cs

Planet Sport Bet

Bet £20 Get £10 in Free Bets

New Customers Only

Claim Offer

Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+ GambleAware.org . Full T&Cs apply

Fafabet

Exclusive: £70 Free Bet + £20 Casino Bonus

New Customers Only

Claim Offer

18+. New customers only. A "Qualifying Bet" is a first settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 (2.0) or greater. If you place a £10 bet you'll receive a £5 free bet + £5 Casino Bonus up to 24 hours after your qualifying bet has been settled. If you place a £100 or More bet you'll receive your £20 free bet +£10 Casino Bonus up to 24 hours after your qualifying bet has been settled. If your Sportsbook account losses at the end of the first day (the day ends at 23:59), you'll get back 50% of the losses as a Free Bet up to £70 + £20 Casino Bonus. T&Cs apply. GambleAware.org Full T&Cs

The Pools

Weekly Acca Offer - Get £10 to use on Accas when you place 2x £10 Accas Monday to Sunday

New Customers Only

Claim Offer

18+, UK only. Place a minimum 2x £10 pre-match 4 leg acca cash bet where odds accumulate to 3.0 (2/1) or more and get a £10 bonus funds to use on multiples (3 or more selection, min odds per selection 1.5 (1/2)). Cashed Out, Asian Handicaps, Draw no Bet wagers or bets with void legs do not qualify for this promotion. Free Bet credited every Monday by 12pm. Maximum 1 free bet per customer per week available from this promotion. Full T&C's apply. GambleAware.org

LuckLand

Bet £15 Get £10

New Customers Only

Claim Offer

NEW CUSTOMERS ONLY. MAX ONE £10 FREE BETS. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE T&CS APPLY. 18+ Full T&Cs

DragonBet

Bet £15 Get £5

New Customers Only

Claim Offer

18+. New customers UK/IE only. Place a minimum £15 bet on any selection with minimum odds of evens (2.0) and receive a £5 free bet within 24 hours of bet settlement. To qualify you must make a minimum deposit of £15 and bet a minimum £15 in the promotional period and within 24 hours of Sign Up. Terms & Conditions apply to this promotion. GambleAware.org Full T&Cs Full T&Cs

AK Bets

Up to £100 Winnings Boost on your first Acca

New Customers Only

Claim Offer

Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org Full T&Cs

Star Sports

Get 50% Back as a Free Bet - Up to £25 Free Bet + 25 Free Spins

New Customers Only

Claim Offer

*New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | GambleAware.org Full T&Cs

bwin

£20 Backup bet if your first bet loses

New Customers Only

Claim Offer

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply Full T&Cs

Midnite

BET £10 GET £20 + 50 FREE SPINS

New Customers Only

Claim Offer

18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. GambleAware.org Full T&Cs

More on the Best UK Betting Sites

• Betting Site of the Week
• How we tested the best betting sites
• About the Author - Tom Fuller
• Why We Use UK Bookmaker Awards Data
• What to look out for with the best betting sites
• Top 10 Betting Sites June 2024
• Best Betting Sites FAQs

Betting Site of the Week for Football - Betfred

Betfred is the place to go for any and all bettors looking to get involved with the upcoming Euros, and with the competition being a few days away there could never be a better time to check them out.

First, off the bat they have crafted a dedicated Euros betting section for players, with anything and everything available here.

From tournament outrights, to single match betting or for those a fan of accas their specialist tool will help bettors craft these to their liking.

Beyond all of this, their promotions are also worth checking out, with their acca insurance proving extremely valuable with the football we have coming up.

Three or four games of football will feature across the first week and a half, and whilst they may not all land, the acca insurance will give bettors their stake back as a free bet if one leg lets us down.

Finally, the site itself must be praised and will serve players extremely well, even with the increased number of bettors over the coming days.

Easy to use, without any lagging or freezing to facilitate a great user experience on the whole. Bettors will also be able to find exactly what they are looking for with handy menus and tabs all pointing them in the correct direction.

Tonnes of football fans may want to get involved with the Euros, and Betfred is comfortably one of the best places to do so in the UK right now.

How we tested the best betting sites

There are a few core characteristics to look out for when evaluating a betting site, with all of the best online bookmakers out there proving to be strong in a number of these key areas.

During the evaluation process, we utilise our extensive experience with betting sites alongside many prominent industry tools, such as the UK Bookmakers Awards, to determine which betting sites perform the best for each select category.

Football Markets and Odds

One of the most important factors we evaluate is the markets and odds that each bookmaker provides.

During this process, we assess how varied their sports betting options are, as well as how competitive the odds they offer are, with special reference to their football offerings.

The range of leagues and competitions on offer, as well as how competitively their odds are priced when held in relation to other football betting sites in the UK right now.

We test these sites by keeping tabs on the markets for all sports, taking a particular interest in football, and seeing how wide the market selections are for each.

Sign Up Offers

Sign up offers are another very important factor we assess when ranking and evaluating each betting site.

The sign-up offer that’s available will depend on the sportsbook you’re using, with the offer you can claim varies from bookmaker to bookmaker.

The offer available can range from ‘bet £10 get £40’ all the way down to ‘bet £5 get £20’, with the better value for money, the better the sign-up offer.

We stay on top of all bookmakers’ sign up offers year-round, updating our evaluation of them should they change at any point.

Live Streaming

Whether or not a bookmaker offers live streaming is another important factor we take into account when reviewing each betting site.

All of the top betting sites will allow you to tune into the live streams they offer by simply having a funded account, however, some will require you to have a bet on the game you want to watch.

Live streaming should be offered for a whole range of sports, focusing on the more popular sports such as football, horse racing and tennis.

Football streams may be hard to come by, but we keep one eye out for those that break convention and go out of their way to offer a range of football viewing options.

Serie A, Bundeliga and Ligue 1 games can often be found, alongside that of many smaller nations' leagues. These are always great to see, and something we hold in high esteem, knowing how hard it can be to offer football streaming.

We test each site by assessing how many streams are offered for core sports such as football and horse racing, as well as the quality and speed of the stream and whether you need to have a bet placed in order to watch.

Customer Service

A bookmaker’s customer service options are another key factor we evaluate when assessing each betting site, as it’s important that players can get the assistance they need from their bookmakers of choice when they need it most.

The top sites will provide help every hour of the day seven days a week, with you able to contact them via various methods such as email, live chat and phone.

We keep track of and evaluate these regularly by testing each service ourselves.

We test and record each different characteristic, with all of these then factoring into our evaluations of each bookmaker.

About the Author - Tom Fuller

I’ve been betting on sports online for 5 years now and during this time have built up a wealth of experience with all different types of bookmakers.

I’ve used betting sites ranging from the biggest and most popular to the smaller, more niche sportsbooks, and given this, I’m comfortable in stating that I know exactly what makes a top betting site.

I have spent my time researching many different aspects of each bookmaker, keeping my eye out for key characteristics that make a bookmaker one of the best around.

Football betting is no doubt my specialty however, and this is often at the forefront of my mind when assessing these bookmakers. Everything from odds and range of betting options, right through to live streaming and betting factors in.

I’ve utilised all the most important information and knowledge I have when creating this article so that you too can know what makes the best betting site and what to look out for when deciding which bookmaker to sign-up with.

Why We Use UK Bookmaker Awards Data

The UK Bookmaker Awards is an industry-focused event that take a data-driven and user-tested look at the major bookmakers in the UK and ranks them in a number of different categories.

This is an method by which we evaluate all of our bookmakers and provides crucial insight into whom the best are and why, all broken down into final rankings for use, with over 1.2 million data points collected and broken down by a team of 15 people across 12 months, providing a consistent ranking of the best betting sites around.

Each of our 26 are then broken down into categories detailing some of the most important features of bookmakers. This includes football markets, horse racing, market selections, customer service, banking, betting experience and welcome bonuses.

A final overall ranking is also provided based on all of their previous rankings in each category, letting users know who performed the best and why.

Collecting data for the football and horse racing markets that bookmakers offers is done by continuously assess the markets that are offered for both the aforementioned sports throughout the year.

This comes in the form of pre-match/race and in-play markets, with the wider the variety of markets the better.

The process also proves to be very similar for the 'market selection' category, with each bookmaker evaluated on how generous the range of markets they have on offer is for all sports they cover.

The bigger the selection of markets the better, with the amount of sports they offer markets for also being assessed in this category, with each bookmaker performing better depending on how wide the span of sports they cover are.

The 'customer service' category uses user-tested information to determine just how helpful each bookmaker's support team is, as well as the quality of the services they offer.

The top-ranking bookmakers will offer helplines via all of email, phone and live chat, as well as offering a FAQ section that covers a range of topics.

The best ranking bookmakers for the 'banking' category are determined by a number of factors, including the number of payment methods offered, the minimum deposit required and the withdrawal time, as well as a number of others.

A number of key factors are taken into consideration for the 'betting experience' category, such as the layout of each bookmaker's betting site and app, their loading times, ease-of-use and how simple each site is to navigate.

Both 'Welcome Bonus' and 'Existing Customer Offer' categories are ranked in similar fashions, with the quality of each site's sign-up offer and current customer offers, the bonus amounts available and how easy each offer is to claim being the main areas of evaluation when ranking each bookmaker in this category.

We utilise this well respected, analytical and data driven ranking system to bring our readers the most up to date insider knowledge, that they can then use to inform their decisions.

What to look out for with the best betting sites

Several core factors are evaluated at the UK Bookmakers Awards that are crucial to the user experience when betting with the UK’s top betting sites.

Using both our own experience of using each site, as well as information from the UKBA, we’ve ranked which sites perform the best in each category, offering analysis as to why they’ve performed so well.

What are the Best Betting Sites for Welcome Offers

bet365 provides players with £30 in bet credits from a £10 stake with bonus code ‘365GOAL’, however, it must be noted that using this code does not change the offer in any way. (1)

This is one of the strong offers around, with very few competitor bookmakers providing a stake-to-bonus ratio of 300%.

Players are able to choose how to use their free bets however they want instead of being consigned to using their bonus amount in one or two bets.

Players are able to use their free bet stakes however they please, with bettors able to place £1, £5, £10 or £30 in free bets using their bet credits.

Unibet has one of the more unique sign up offers you’ll come across, allowing players to claim £40 back as a free bet in the first bet loses.

This means that your first bet is risk-free as if it doesn’t win, your stake is returned as a free bet up to a maximum of £40.

SBK have made this list for the first time, thanks to their impressive sing up offer one that allows players to earn £30 in free bets from a £10 qualifying bet.

Coral are another bookmaker that provides a strong sign-up offer, giving players £20 in free bets from just a £5 qualifying bet.

This is ideal for players that want to score a good amount of free bets without having to wager much.

Players are able to see returns of 400% with Coral’s sign up offer, giving them extremely good value for money when signing up.

Ladbrokes also provides £20 in free bets from a £5 qualifying bet, with this providing exactly the same benefits as Coral’s in the sense that players can still get great returns from a small initial stake.

(1) Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

What are the Best Betting Sites for Market Selection

ZetBet are on of the newer betting sites in the UK and have made waves with their impressive range and breadth of markets. This in turn ensure players can find anything and everything they may want to play on.

All are easily accessible via their hand drop down menu located at the side of their betting page allowing for timely and quick access to these wide range of betting markets.

bet365’s market selections are very impressive, with their markets for football proving to be particularly strong.

They offer markets for a massive range of leagues and tournaments from across the world, including all of Europe's major leagues and continental competitions.

Their specific match selections are also impressive, with a wide range of player props and game props offered for a wide range of games.

Unibet is a bookmaker that excels in its market offerings, giving players a strong selection of different sports they can play on, with a plethora of markets offered for each of these.

This includes a range of more niche options such as table tennis, skateboarding and more, alongside the major sports such as football, cricket, golf and horse racing.

Both LiveScore Bet and Virgin Bet are one of the best smaller bookmakers out there and has made this list due to their impressive range of football betting markets.

This extends to a range of the popular player props, such as shots, shots on target, tackles and more, that many players like to utilise when placing their bet builders.

What are the Best Betting Sites for Existing Customer Offers

Betfred have earned their top spot in this category, as they provide one of the widest sets of offers, with these covering a great range of sports.

Their football promotions range from accumulator insurance, which gives you your stake back if one leg lets you down, to their ‘Double Delight’ and ‘Hat-Trick Heaven’ offers bonus that double or triple your odds if the your ‘first goalscorer’ bet scores multiple times.

Unibet’s offers are very impressive across the board, with their football offers standing out amongst the crowd as being particularly strong.

They offer specific promotions centred around the Champions League, allowing players to get odds boosts for single-game bet builders and a 25% odds boost on specific bets.

Coral have numerous offers that players can claim, with their horse racing offers proving to be especially strong.

They do offer football bonuses for those looking to claim free football bets, with this including their ‘Football Bet Bundles’ and ‘Super Series’ offers.

BetVictor provides a great range of existing customer promotions for players to claim, with this seeing them surpass most other bookmakers around in this regard.

Virgin Bet possesses a selection of offers for current users, which includes a regular ‘Bet and Get’ offer to provide players with free bets, as well as a free-to-play fantasy-style game which allows players to claim free bets depending on how select players perform in real life.

What are the Best Betting Sites for Live Streaming

Players can access a wealth of live streaming options with William Hill for all major sports, with their range of streams specialising in football, and broadcast games from many of Europe's top leagues and competitions.

Players also aren't require not have to place a qualifying bet to watch these streams, with you simply requiring a funded, active, account.

bet365 offers one of the most complete sets of live streams around, especially when it comes to football, with streams for Serie A, La Liga, FA Cup and much more all offered.

In addition, no bet is required to watch any streams that bet365 provides, with you just needing to have funds in your account to tune in.

BoyleSports provide an excellent option for players looking for live streams, with players required to wager £1 to watch the range of streams they have that cover world football.

BetUK boasts a majorly impressive selection of live streams, allowing users to tune in to each stream by simply having a funded account.

This means no initial qualifying bets are required to view their streams, making it much more appealing for players.

Unibet offers users a great range of football live streaming, all of which are available to watch from just a £1 initial bet, with all of the major European leagues such as La Liga, Serie A, Bundesliga and the FA Cup covered.

What are the Best Betting Sites for Customer Service

Virgin Bet offers a brilliant 24/7 live chat service that directly connects you with members of their customer service team, as well as allowing you to contact them via email or phone.

This allows players the chance to use whichever service is the best for them, with a varied FAQ section also offered that covers a whole host of topics.

BoyleSports also excel when it comes to customer service, allowing betters to get in contact with their customer service team via email and live chat, as well as an excellent telephone service staffed by their customer support team.

Parimatch has brought their users an excellent range of options within which they can remedy any and all issues from. Including a dedicated email helpline and a 24/7 live chat option ensures help and support can always be found.

SBK also make this list due to the fact that players can always access the hlp they may need form their phones. As an app only bookmaker, users will always be able to find timely and useful help from their mobiles, with many other requiring help be accessed via their phones.

Unibet provides players with a myriad of options for contacting them to answer any queries or questions they have.

This includes a 24/7 live chat service, email and phone line, an option that is provided by very few other bookmakers these days.

What are the Best Betting Sites for Security

All online betting sites on this list are licensed under the UK Gambling Commission, which means they are required to protect their users' personal information and details.

Thus you can rest assured when playing with all reputable betting sites with the knowledge that they will protect your data.

10bet provides an extremely safe and secure betting site with encryption software, protecting your information from outside eyes.

They also hold membership to IBAS (Independent Betting Adjudication Service) which means any decision reached by the independent body will be adhered to by 10bet, especially in the case of consumer protection.

William Hill is guaranteed by the Gibraltar Gaming Association, providing users with another set of protection in the form of further controls geared towards user safety and security.

Ladbrokes are members of the International Betting Integrity Association (IBIA), which means they are forced to protect their customers wherever they can to maintain their integrity.

Unibet are members of all the aforementioned bodies and regulatory committees and are also guaranteed by TrustWave, a leading online protection service.

Coral maintains memberships to both IBAS and the IBIA to ensure their users receive excellent levels of protection for both their personal information and sensitive details, such as payment information.

What are the Best Betting Sites for Payment Methods and Banking

Coral provides a good range of payment options and sets themselves apart in the fact that some of these can see withdrawn funds returned into the user's account within eight hours.

This is available for both Google and Apple Pay, however, does not cover their other payment methods.

Ladbrokes offers users the chance to manage their funds with a strong set of banking options, with some methods boasting impressively fast withdrawal times of around eight hours.

This is important as it provides their players with timely access to their own funds as and when they want.

Unibet provides a wealth of different banking options and this variety is handy and useful for players, allowing them freedom in how they choose to manage their funds.

Their withdrawal times are also relatively fast, with players having to wait for 24 hours at most when withdrawing funds.

LiveScore Bet also bring their users and fast, reliable and extremely safe set of payment options. These can be further enhanced with special pins all further acting to secure users bank details and payment options.

Betfair are one of the best bookmakers around when it comes to providing fast, varied and efficient payment methods for their users.

They allow players to deposit and withdraw via a number of different methods including debit/credit cards, Apple Pay and PayPal, all of which come with low minimum deposit amounts of £5.

What are the Best Betting Sites for Mobile App Experience

bet365 boasts what is arguably the best betting app around, with a clean design, impressive functionality, fast loading times and ease of navigation all of which make up an excellent user experience.

William Hill provides a betting app that gives players strong and easy access to odds, markets and promotions, with no lagging or usability issues apparent.

Sky Bet was one of the first UK bookmakers to offer a betting app, and as such, provides one of the most comprehensive options around

Their app proves to be easy to use and user-friendly, with players always being able to find exactly what they are looking for in seconds thanks to their speedy loading times.

Coral’s app is another great option for players as it combines easily accessible odds and markets with handy promotions, all of which are clearly laid out for users to find and access.

Unibet’s app offers dedicated tabs and menus containing all of the important aspects of their platform, giving users an easy time when betting on the range of markets they offer, with the app proving to offer a great customer experience.

Top 10 Betting Sites June 2024

There are a whole host of bookmakers available to bet with in the UK as of January 2024, however given this, it might prove difficult to discern which betting sites are the absolute best.

We’ve gone through and chosen the 10 best bookmakers to use when betting on sport online in the UK, using information from the UK Bookmaker Awards to aid our analysis of each sportsbook.

bet365

Thomas Fuller’s Analysis

bet365 are the UK’s most popular betting site given they provide players with one of the best platforms around.

The market selection provided is truly impressive, allowing players to bet on sports from all across the world, with the markets offered for these proving to be generous across the board.

Their football markets are particularly great, with you able to bet on leagues and competitions from across the globe. As well as them possessing a tonne of promotions, all geared towards soccer betting.

This includes early payouts, substitute insurance, accumulator bonuses and even a few free to play football prediction games, with free bets and cash as prizes.

The odds for these are competitive, with regular odds boosts also provided to give users the best odds around for specific markets.

Beyond this their platform provides one of the best user experiences around, which is aided by their exemplary banking services and user-friendly design.

July 2023 - Odds correct at time of publishing and subject to change.

• Get your bet365 bonus code

Unibet

Thomas Fuller’s Analysis

Unibet are a relative newcomer in the UK betting scene, but nonetheless provide their players with an excellent overall experience, finishing inside the top ten for every single category at the most recent UK Bookmaker Awards.

This is especially true for their football markets, as these not only offer some of the best odds around, but also provide users with a wealth of different matches and leagues to stake on.

Users are able to access a wide variety of live streams, something that is crucial to the overall football betting experience, with options to watch leagues from across Europe and the world.

Unibet are also committed to the usability and user experience, demonstrated through their excellent banking and customer service functions, all contributing to their second overall finish.

• Get your Unibet sign up offer

Sky Bet

Thomas Fuller’s Analysis

Sky Bet proved to be another excellent option to use when betting on sport online in the UK given their online platform is superb, clearly laid out and easy to read, with smooth loading menus and well defined tabs aplenty.

Their markets are easy to find, with their online betting site and app proving to be great for those looking for an easy-to-use platform.

Their football markets are also worth noting as they provide a strong selection of matches, leagues and tournaments from all over the world, alongside some truly excellent promotions that makes football betting more rewarding than ever.

They also provide numerous price boosts and enchantments on their markets and thus more than make up for any discrepancies one may find, with these boosts providing some great prices.

Best Betting Sites - SkyBet

• Get your Sky Bet Sky Bet new customer offer

Coral

Thomas Fuller’s Analysis

Coral are one of the UK’s favourite bookmakers, with their betting site being one that is definitely worth checking out.

Their platform is truly excellent for those looking for a great user and betting experience, with well-designed menus allowing you to access any section you please with ease, whilst their markets are clearly presented and easily locatable.

Their football offerings have shot up of late, harsh given Coral provide markets for all of the major competitions and tournaments, including the Premier League and Champions League.

They’ve a great selection of existing customer offers including their ‘Super Series' offer, a free-to-play game with cash prizes.

On the whole, Coral provide an excellent option and are well worthy of their 4th place overall finish at the 2022 UKBA.

• Get your Coral sign up offer

SBK

SBK have made waves in the UK with their superb performances at the recent UKBA, all of which they are well deserving of.

They truly possess one of the best selection of football prices around, offering their players access to some of the highest and most competitive odds around.

This only serving to make football betting with them even more rewarding,

Players also have access to some excellent customer service, one that often proves to be one of the most crucial features of any betting site, ensuring users have timely and easy access to any aid they may require.

Their sign up offer is also nothing to be sniffed at giving players a nice little bonus to kick off their betting with them.

Overall SBK are well worth their 6th placed ranking, and break the mould by being the only 'App Only' betting site on this list.

• Get your SBK sign up offer

Ladbrokes

Thomas Fuller’s Analysis

Ladbrokes are one of the most popular football betting sites in the UK, and it’s easy to see why given they provide their players with an impressive betting site and app.

Both of these aforementioned platforms are great in terms of user experience as they prove to be very easy to use no matter what bets you’re trying to place.

Their football markets are generally impressive, providing players with a wide selection of markets and leagues from across the world to bet on.

Their odds prove to be competitive across the board, with their range of price boosts allowing players to get even better odds on select markets.

Players also have a range of payment options to choose from when managing their funds, with their customer service options also proving to be very helpful in answering any questions you have regarding their sportsbook.

Best Betting Sites - Ladbrokes

• Get your Ladbrokes sign up offer

Betfair

Betfair bring their users some of the best football odds around and this is no doubt the most major contributor to their extremely respectable 7th placed overall finish.

They also offer some excellent banking services which is obviously a core feature of their excellent betting experience also. This is often the most important aspect of any betting site, as without it players wouldn't want to come back and keep playing with them.

On the whole Betfair are one of the biggest and best betting sites in the UK and are well worth checking out by any and all users.

• Get your Betfair welcome offer

Virgin Bet

Thomas Fuller’s Analysis

Virgin Bet are a relative newcomer to the online betting sites, however despite this, they prove to be an excellent option for anyone looking for a new bookmaker to try out.

Their football offers are particularly strong, offering markets from across the globe, including European, South American, Asian and even semi professional leagues in some nations.

This allows players to find exactly what they are looking for, whilst their football odds are also competitive and helped out by the fact that they regularly provide price boosts on many of their markets.

Players can gain any help they require remarkably quickly and easily through their unparalleled customer service functions.

Virgin Bet also offers some great promotions both in the form of their sign up offer as well as their existing customer promotions, giving players access to free bets and free to play games to name a few.

Best Betting Sites - Virgin Bet

• Get your Virgin Bet bonus code

Betway

Thomas Fuller’s Analysis

Betway stands out as an excellent option for any and all players that are looking for a new bookmaker to use.

This is mainly down to their highly competitive odds and their range of existing customer offers, namely their ‘Betway Boosts’.

Their football markets are impressive, providing access to some great selections across a large number of leagues and tournaments, all of which come with strong odds.

Users both new and existing can also take advantage of their ‘Betway Boosts’ promotion that enhances odds on single, double and cross-sport bets, providing immense value for users.

Their betting app and site give players clear and well-defined menus that come with fast loading times, making it easy to find their markets, whilst the betting process makes it easy to place your bets with them.

Best Betting Sites - Betway

• Get your Betway sign up offer

BetVictor

Thomas Fuller’s Analysis

BetVictor is a great option for anyone looking for a new bookmaker to try out in the UK, with this being down to a number of reasons.

While their markets may not be as wide as some other bookmakers, the odds they provide are some of the best around and are well worth signing up with them because of this.

Their site is excellent and provides users with a clear, easy to use and fast loading platform, which makes betting with them easier than ever.

BetVictor also boasts a wide range of offers that both new and current users can take advantage of, even if these are not necessarily football related.

• Get your BetVictor Sign Up Offer

Betfred

Thomas Fuller’s Analysis

Betfred are comfortably one of the best bookmakers around for players to use, especially when it comes to their extremely competitive odds.

They offer markets for all the major European competitions as well as a whole host of English league and competition, as well as the Champions League.

Their odds really set them apart, often providing players with some of the best prices available.

They provide some excellent football promotions, ranging from accumulator insurance to their ‘Double Delight’ and Hat-trick Heaven’ offers.

This excellence also pertains to their customer experience, as they provide one of the best customer service functions around.

• Get your Betfred promo code

William Hill

Thomas Fuller’s Analysis

William Hill are one of the biggest betting sites in the UK, and given this, it’s no surprise that they performed well in the 2022 UKBA.

They offer one of the widest and more diverse range of sports markets around, and with two separate welcome offers, players are spoilt for choice

Their online betting platform both app and website are exemplary, providing one of the best user experiences around.

Their football odds still remain competitive and are buoyed by the fact they offer a number of different price boosts.

William Hill provides users with odds boost and accumulator insurance, which is something that no other betting sites provide, let alone for both forms of multi-leg football bets.

This sets William Hill apart and makes them certainly worth checking out for players that don’t already have an account.

What Footballing Action Can I Bet on this Week?

Football is finally back in a meaningful way this week, as the Euros is back from its three-year hiatus. 24 of the best sides on the continent will battle it out for its highest honour.

Before all of this, however, Northern Ireland will get another runout, this time taking on the tiny nation of Andorra, on Tuesday. This is likely to be the Green and White Army’s last chance to earn a victory, after some dismal results have left them down.

Portugal will get their final run out ahead of the tournament on the same day, hosting Ireland. The Irish side will be in high spirits having defeated Euros-bound Hungary last time out. Yet, Portugal are a talented side, and upsetting them will be a hard task.

Friday sees Euro 2024 kick off, as Germany, the hosts, welcome Scotland in their first clash. The Germans have all the advantages at their back, and should easily be able to top Group A.

This group's action continues on Saturday, as Hungary and Switzerland clash at 14:00. This is one clash that could prove crucial for both. 1st in the group is likely to be occupied by Germany, leaving these two sides in the hunt for 2nd.

Group B’s action continues on Saturday, so-called the group of death with Spain, Croatia and Italy all vying for just two qualifying spots. Spain and Croatia meet at 17:00, in a meeting that could prove crucial for both.

Italy on the other hand have the chance at an easy three points, having to face Albania. The Albanians will struggle to contend in this group and are likely to hand the Italians an easy three points.

Group C will round out the weekend action, with Slovenia and Denmark meeting at 17:00. The Danish are firm favourites in this one, but Slovenia are unbeaten in their last five and could cause some issues.

England will be taking Serbia in their first game, 20:00 Sunday, as Gareth Southgate needs to do something to put a halt to the doubts caused by the dismal outing against Iceland. Nothing short of a victory is good enough here, and England will need to turn up.

Best Betting Sites: Top Football Bookmakers FAQs

What is the UK’s best betting site?

There are a number of top options to choose from when it comes to the UK’s best betting site, with all of the best sites to side with being listed in this piece.

The likes of bet365, William Hill and Betfred are some of the standout candidates in this regard, with all of these well worth your time when it comes to betting on sports online in the UK.

What betting sites are the most reliable?

bet365, William Hill and Ladbrokes are some of the outstanding options when it comes to choosing a reliable betting site to bet with.

All of the sites listed throughout this piece are extremely reliable, thus no matter which site you decide to side with, rest assured your money will be safe and all of your winning bets will be paid out in full.

Which UK betting site has the fastest payout?

bet365 are the clear choice when it comes to the betting sites that offer the fastest payout for withdrawals, with their sportsbook taking around just 12 hours on average to send you your money.

The likes of William Hill, BetFair and Coral are all extremely strong options in this regard as well, with these sites taking up to 24 hours at most for withdrawals.

Which betting site has the best sign-up offer?

Bookmakers such as bet365 and BetFred are two of the best betting sites in terms of sign-up offers, with these sites allowing you to claim £30 in free bets and £40 in bonus funds respectively.

All of the bookmakers mentioned above have sign-up offers that are well worth claiming, with it definitely being worth signing up with all of them to reap the benefits of their welcome offers and claim your free bets.

Which site has the best betting app?

bet365 are well-known for being one of the industry leaders when it comes to sports betting apps.

The likes of SkyBet and Paddy Power offer fierce competition in this area, with all three aforementioned sites boasting some of the outright best betting apps.

Which betting site has the best odds?

SBK, BetVictor and Unibet are some of the standout candidates when it comes to the bookmakers that offer the best betting odds.

All bookies discussed in this article have strong betting odds, with it being important that you do your research beforehand to make sure you know which sites have the best odds for specific markets.

What is the best betting site for football?

There are a number of factors to take into account when determining which site is the best to use when betting on football.

The likes of odds, market selection and in-play/live streaming capabilities are all important, with sites such as bet365, William Hill and Coral all excelling in these areas.

Doing your own research is always important for cases like these, as this will allow you to see which bookmakers offer what you’re looking for in a football betting site before signing up.