Advertise With Local 5!
HOW WE CAN HELP YOU?
WFRV-LOCAL 5 has a proven track record of delivering results for our advertisers. We take a personal approach to crafting your marketing campaign to offer customized research, strategic planning, and Emmy award-winning local creative production. WFRV-LOCAL 5 is the most viable partner for any advertiser because our mission is to make your business more successful and profitable. Let us help you grow your business!
WHO WE ARE
WFRV-LOCAL 5 is a CBS Affiliated TV station owned by Nexstar Media, America’s largest owner of local television stations. WFRV-TV has been proudly serving Northeast Wisconsin for nearly 70 years. Our call letters stand for Wisconsin’s Fox River Valley. Highly invested in serving our community, WFRV-LOCAL 5 produces 35 hours of local news and sports per week. This unique local content is delivered by our award-winning Local 5 News Team.
The power of WFRV-Local 5 News & Sports combined with CBS Sports, News and Primetime make us a natural marketing partner for companies looking to grow their business. WFRV-LOCAL 5 reaches 471,190 TV Households. (Source: Nielsen January 2023).
WHAT WE DO
WFRV-LOCAL 5 helps local businesses reach consumers through innovative & strategic marketing campaigns. WFRV-LOCAL 5 offers a creative blend of marketing solutions like television and digital platforms as well as community-based events and integrated sponsorships – all of which reach your target audience. We provide outstanding service, value, and results to our partnerships with local clients.
BROADCAST TV
Television continues to deliver more viewing than any other form of media. Americans spend more time watching television than on their phone, listening to the radio or on social media. WFRV-LOCAL 5 reached 1,340,963 impressions in a week! (Source: Nielsen January 1-7th 2023 Cume).
We are proud to serve Northeast Wisconsin from our studios in Green Bay and our Fox Valley Newsroom. We are the only TV Station to air weekday newscasts from the Fox Valley.
COMMUNITY EVENTS
Align your business with local events that are meaningful to the community.
- Flag Day Parade
- Fireworks Night in Northeast Wisconsin
- Appleton Christmas Parade
- Veteran’s Day
- Our Town and more!
CBS & SIGNATURE LOCAL SPORTS SHOWS
WFRV-LOCAL 5 is proud to carry both CBS national LIVE sports and locally produced sports shows.
- AFC Playoffs
- March Madness
- PGA Golf
- The Masters
- NFC & AFC Football (includes Packers games)
- College Football
- Big 10 Football (includes Badgers games)
- Super Bowl LVIII Las Vegas 2024
- Locker Room
- High School Sports Xtra
- Green Bay Nation
- Green & Gold Game Day
DIGITAL VIDEO & AUDIO
Consumers want more video, and we have the resources and skill to both distribute and create video that is compelling for your audience. We are also able to target your digital video based on geography and demography.
- WFRV-LOCAL 5 News Livestream.
- Pre and post-roll video on WeAreGreenBay.com.
- OTT and CTV targeted by geography, demographics, and consumer interests.
- Targeted video and YouTube video to reach consumers interested in advertisers’ products and services.
- Streaming Audio.
DISPLAY
Display advertising is a tried & true way to reach consumers. And our advanced targeting capabilities provide you with a way to reach consumers ready to buy.
- Programmatic
- High impact rich media
TARGETED EMAIL MARKETING
- Sophisticated mailing systems leverage numerous IP’s, servers, and software to deploy engaging and responsive emails across ALL devices.
- Target the consumers in the geography to meet your business needs.
- Customized consumer behaviors and interests for accurate hyper-targeting to efficiently reach new customers and grow your business.
- Triple layer technology identifies and filters bots in real time. We guarantee to replace any bot not filtered in real time with a new valid click or visitor at no charge.
THE WEATHER CHANNEL APP
WFRV is the exclusive seller of The Weather Channel App and Weather.com in the Green Bay – Appleton DMA. The Weather Channel App is the #1 weather app and #2 location-based services company behind Google and allows our advertisers exclusive opportunities to reach a desired audience interested in weather.
- Geo Targeting by Zip, Zip Radius, DMA or State.
- Audience Targeting with Claritas and Lotame data.
- Target by products, activities, and purchase behavior.
- Serve up weather triggered ads to a targeted audience.
SPECIALTY PRODUCTS
If you’re looking to do something out of the box to grab consumers’ attention, then our specialty products are right up your alley. Some of our specialty products include:
- Contests
- Local 5 Live! Lifestyle Show
- Sponsorships such as Hometown Heroes, Pet Saver, The Dish, Positively Wisconsin and more!
CONTACT US – SALES MANAGEMENT TEAM
Jim Arneson
General Sales Manager
National Sales Manager
920.430.3683
jim.arneson@wearegreenbay.com
Carolyn Williamsen
Local Sales Manager
920.430.3676
carolyn.williamsen@wearegreenbay.com
Julie Higgins
Digital Sales Manager
920.430.3693
julie.higgins@wearegreenbay.com
